Supply Chain Optimization in the Fresh Produce Industry: Bridging Traditional Farming and Modern Technology

Introduction: Navigating the Challenges in Fresh Produce Supply Chain
The fresh produce industry, an ancient commerce activity dating back to human history, faces unique challenges that have historically hindered its technological advancement. Despite these obstacles, we delve into the importance of optimizing supply chains to ensure a sustainable and efficient food supply for consumers worldwide.
Understanding the Unique Complexities of Fresh Produce Supply Chain
The fresh produce industry is characterized by various specificities that set it apart from other supply chains. These unique factors, such as perishability and seasonality, demand a tailored approach to optimize the supply chain effectively.
Financial Analysis: Balancing Service Level and Economic Efficiency
Traditionally, supply chains have been geared towards optimizing service level. However, to truly address the pain points within fresh produce supply chains, we must focus on financial analysis that balances service level with economic implications. This approach allows for a more accurate comparison of apples to oranges.


